Alex,

I wanted to express how excited we at MINI are to be involved with Panda Cup 2007.

Beyond the obvious commercial advantages, Panda Cup provides the opportunity for MINI to be associated with the experience of a lifetime for these wonderful young people.

Last years’ event couldn’t have illustrated better the long lasting memories generated by combining a great sport with great cultural exchange. The faces of these young men and women reflected the value of living and playing together for 2 weeks and the reality that ANY gap can be bridged when people come together in a common pursuit. It was inspiring and uplifting … and Panda Cup made it possible.

I’m sure that every individual that participates in Panda Cup will not eventually buy a MINI, but I do know that every time they see a MINI, it will bring back wonderful memories of Panda Cup experiences – and with a little luck, when they think of Panda Cup it may bring the name MINI to mind!

Thanks for including us in this incredible experience!

Best regards,
Mark Rogers
Regional Business Manager – MINI